Operation Ajax and its publishing vendor Cognito Comics got star treatment at this SXSW panel, deservedly so; it’s one of the few emerging graphic-content platforms that I think can really compete with Comixology.
I don’t mean it’s a zero-sum game; Comixology does excellent work, and I’m big on the rising-tide-lifts-all-boats theory when it comes to graphic novel e-publishing. Some market segments will prefer the Comixology interface; some will prefer the Cognito interface. At the end of the day, everyone wins. Though, I admit it: I love that Cognito was inspired to build the Active Reader platform via Torso, co-authored by my brilliant colleague Marc Andreyko.